Chewlu is a biodegradable, plant-based chewing gum made from natural chicle tree sap and infused with ingredients like ginger, L-theanine, lemon balm, and mint to support digestion and mental clarity. Unlike conventional gum, it contains no synthetic plastics or artificial sweeteners, offering a clean, compostable alternative focused on both personal wellness and environmental impact.

My role focused on designing the product packaging and creating an out-of-home marketing campaign, developing a visual identity and public-facing advertisements that highlight the brand’s sustainability and wellness focus.